Starting out, the games were limited to GiG-owned casino brands or what are termed as Tier1 operators. This implies that the casinos referenced in the introduction, i.e., casinos like Guts and Rizk, received initial access to any GiG products. That's quite an advantage.

In this respect, Mathias Larsson, then-MD of GiG Games, commented that:
“To try out new games on some of our GiG-owned casino brands first obviously makes a lot of sense. With GiG’s reputation of quality known across the industry we will target the Tier1 operators once everything is tested and quality assured.” This approach strengthens relationships.
This did make plenty of sense during the initial phases, since, as Larsson points out, GiG is progressively becoming associated with standards of quality within the industry. Industry standards are crucial.
As it is however, players can access GiG Games products from other online casinos too, alongside the company’s own branded casinos.